Key Responsibilities - 

Digital Marketing Strategies

• Create and implement comprehensive digital marketing strategies to achieve business goals, including lead generation, brand awareness, and customer engagement.

Content Creation and Management

• Produce high-quality content for various digital platforms, including websites, blogs, social media, and email campaigns.
• Manage content calendars to ensure consistent and timely delivery of marketing materials.
• Write compelling copy that aligns with each brand’s tone and marketing goals

Search Engine Optimisation (SEO)

• Optimise website content and structure to improve search engine rankings and organic traffic.
• Conduct keyword research and analysis to inform content strategy.
• Monitor and report on keyword rankings and organic traffic performance

Social Media Management

• Manage social media accounts (Instagram, Facebook, LinkedIn, TikTok, etc.) for clients and company accounts
• Plan, create, schedule, and publish content across platforms
• Engage with followers, respond to messages, and foster community engagement
• Stay up-to-date with platform changes and algorithm updates

Paid Advertising Management

• Plan, launch, and optimise paid campaigns on platforms like Meta Ads, Google Ads, TikTok, and LinkedIn
• Monitor budgets, performance metrics, and conversion tracking
• A/B test creatives, audiences, and copy for continuous performance improvement
• Report on key metrics (CPC, CTR, ROAS, conversions) and recommend strategic adjustments

Analytics and Reporting

• Track performance and use analytics tools to track and measure performance.
• Generate detailed, actionable reports for internal reviews or client presentations

Market Research

• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Utilise insights to inform digital marketing strategies and content creation.
• Monitor competitors’ digital activities and identify growth opportunities
• Stay on top of industry tools, changes, and best practices

What we look for - 

• Can work effectively under pressure and in a fast-paced environment
• Willingness to continuously improve skills and adapt to feedback
• Strong active listening skills and follow instructions promptly 
• Excellent written and verbal communication skills
• Results-driven mindset with a clear focus on achieving and exceeding targets
• Organised and able to manage multiple tasks
• Positive attitude and resilience
• Quick learner with the ability to absorb new information about services and industries
• Familiarity with CRMs and client reporting tools, and social media platforms
• Strong attention to detail and ability to maintain brand consistency across channels
• Experience working with clients, taking briefs, and delivering on campaign KPIs
• Ability to work both independently and collaboratively with other teams
• Punctuality and attendance